The Youth Collaboration Group, for young people with an interest in horseracing and marketing, was launched by the British Horseracing Authority on Thursday. Headed by Careers In Racing, the careers marketing arm of the BHA, the Youth Collaboration Group will give young people the chance to contribute their views and ideas about marketing initiatives and content used to promote careers within the industry. The group is open to anyone between 14 and 21 years of age with a keen interest in marketing, graphic design, social media, video content, events and communications. To apply to join the Youth Collaboration Group, please visit www.careersinracing.com.
Zoe Elliott, Head of Careers Marketing and Recruitment at the BHA, said, “It's important for us at Careers In Racing to make sure that whatever we produce–be that a careers video or careers event–is relevant to the audience it is aimed at.
“We want to build a team of young people who really understand what we are trying to achieve, and who can give us some honest feedback, and co-create some of our initiatives. At the same time, we want to support them in developing work-ready skills to enhance their CVs.
“This is a really exciting opportunity, and we can't wait to get started. Youth Collaboration Group is our working title for this initiative so the very first activity they be asked to give feedback on is the creation of a name and logo for their group. We hope that lots of young people get in touch to be involved.”