social media

Fuego the Viral Claimer Lands his Forever Home

Assistant trainer Nikki Kaye was not exactly thrilled when she learned that Fire King (Palace Malice) was joining her barn. According to her best friend, jockey Madison Olver, the 2-year-old was appropriately named. Olver rode for Christophe Clement in the mornings and knew that Fire King had a big attitude and a major stubborn streak. The colt lived up to that reputation when he arrived at Jose Camejo's barn at Aqueduct. "He comes in and he's just shiny, gorgeous and muscular, but he was so mean," Kaye recalled. "He didn't...

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IFHA Conference Focused On Building Engagement

The 56th International Federation of Horseracing Authorities (IFHA) Conference was held Monday in Paris and the focus was on key challenges and opportunities, including the issues of integrity and fan engagement, facing the industry around the globe. "Integrity lies at the foundation of our sport and must inform every decision that we make," said IFHA Chair Winfried Engelbrecht-Bresges. "The pandemic has inherently changed the way that fans and punters enjoy and participate in horse racing. A good digital customer experience is key, and the general trend of digital evolution further...

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Sara Gordon Joins TDN

Sara Gordon has joined TDN as Social Media Manager, and will be based in Lexington, Kentucky. Gordon, a native of Woodbine, Maryland, is a lifelong equestrian, but her passion for the Thoroughbred industry blossomed while working for Jane Allen's Warwick Equine Services LLC at Hickory Ridge Farms. Combining her passion for writing and horses, she attended Virginia Tech and received a Bachelor of Arts in multimedia journalism with a minor in equine science. Following her graduation in May of 2019, she was hired by the Maryland Horse Breeders Association as...

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This Side Up: Faults On All Sides Require Fairness All Round

Ever get the feeling that somebody up there doesn't like us very much? Of all of the horses, in all of the world... But really it doesn't make any difference, however you interpret the tragedy of Medina Spirit (Protonico). The net result, for our community, is the same--whether you think the whole melodrama unfolded, entirely and lucklessly, at random; or was somehow determined by our own culpable behaviors. Whoever is writing these scripts, we have been cast in the same role. We are being tested. And if we don't get...

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Youth Collaboration Group to Promote Careers in Racing

The Youth Collaboration Group, for young people with an interest in horseracing and marketing, was launched by the British Horseracing Authority on Thursday. Headed by Careers In Racing, the careers marketing arm of the BHA, the Youth Collaboration Group will give young people the chance to contribute their views and ideas about marketing initiatives and content used to promote careers within the industry. The group is open to anyone between 14 and 21 years of age with a keen interest in marketing, graphic design, social media, video content, events and...

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BHA to Support Social Media Boycott

In conjunction with the sporting community, the British Horseracing Authority--as well as the Racecourse Association, Horsemen's Group, The Jockey Club and Professional Jockeys Association--will take part in a social media boycott beginning 9p.m. on Friday through 11:59 p.m. Monday, May 3. The action highlights the unchecked social media abuse and racism targeting sporting participants and was initially launched by English football's governing bodies last Saturday, with numerous other sport governing bodies, sponsors, partners, broadcasters and media outlets joining in. "I am grateful to everyone in the sport who takes part...

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Exercise Rider Becomes TikTok Sensation

How do we market racing to the younger generation? It seems to be the million-dollar question, but an exercise rider named Electra Boone may be nearing an answer. In just two years, Boone has reached an audience of millions on TikTok. The assistant trainer for Palm Meadows-based trainer Carlos David posts videos on the popular social media platform showcasing her daily life on the backstretch. Today her account, @electraboone, has 150,500 followers and has received 6.4 million likes. Each of her videos receives thousands of views and some of her...

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2020 FanDuel Racing Moment of the Year Voting Open

Eleven of the most memorable events from the last 12 months of Thoroughbred racing are up for the 2020 FanDuel Racing NTRA Moment of the Year, which is determined by fan voting and recognized at the upcoming Eclipse Awards. To vote or to view the complete listing of eligible moments, visit the National Thoroughbred Racing Association (NTRA) website Voting can also be executed via Twitter, where every retweet or use of the official hashtag for the moments as presented on the @NTRA account will be counted as one vote....

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On Track, Off Course Podcast Debuts

On Track, Off Course, a new weekly podcast series from Racing Welfare, features many big names from the racing industry, including Racing Broadcaster of the Year Lydia Hislop. Hislop speaks about the impact the recent death of her mother, Margaret, has had on her personal and professional life. Other speakers include George Baker, Francesca Cumani, and Ralph Beckett. The podcast will cover everything from grief and loneliness to addiction and social media. The first episode is available at The podcast can also be accessed on Spotify, Acast or on...

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HKJC Partners With World Horse Racing

The Hong Kong Jockey Club has partnered with digital media brand World Horse Racing, the latter announced on Wednesday. The fifth partner of World Horse Racing alongside Ascot, Breeders' Cup, Goodwood and the Victoria Racing Club, the Hong Kong Jockey Club reflects the growth of World Horse Racing, which has monthly views in excess of 12 million and over 1.85 million combined followers. There are 12 Group 1 races and two festivals that the HKJC brings to the table. "The vision of HKJC is always on world class racing, something...

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