social media

America's Best Racing, horse racing's national fan-development platform and marketing initiative funded by The Jockey Club, and the Hennegan Brothers, three-time Eclipse Award-winning filmmakers, will partner to launch Unbridled, the industry's first made-for-social vertical docuseries. The series will focus on storytelling of racing's major events, starting with the lead-up to the 2026 Kentucky Derby. Episodes of Unbridled have been filmed during key races on the Triple Crown trail and will roll out daily across ABR's digital and social platforms beginning this week. A trailer is available to view here. In...

The Turf Publicists of America (TPA) will award the 2025 Big Sport of Turfdom award to social media influencer Griffin Johnson, the organization announced Wednesday. The annual award recognizes a person or group who enhances coverage of Thoroughbred racing through cooperation with media and racing publicists. Johnson entered horse racing in 2024 through America's Best Racing's "A Stake in Stardom" campaign as a partial owner of Grade I winner Sandman (Tapit) with West Point Thoroughbreds. Johnson is also a part-owner of Grade II winner Ewing (Knicks Go). As an ambassador...

The 2025 Breeders' Cup World Championships, held at Del Mar Oct. 31 and Nov. 1, will offer fans a "multi-screen, multi-platform viewing experience' with race coverage both days, Breeders' Cup Limited announced Tuesday. Anchored by the GI Breeders' Cup Classic running as the ninth race on a 12-race card at 6:25 pm EST, Saturday's coverage begins at 2pm EST on USA, then jumps to NBC from 3:30-7pm before returning to USA from 7-8pm. Live continuous coverage will also be available on Peacock and on FanDuel TV along with all of...

TDN Social Media Manager Sara Gordon appears on this week's Next-Gen Thoroughbred podcast, available now on Spotify by clicking here, or on Apple podcasts by clicking here. Next-Gen Thoroughbred is hosted by Tanner Reisman and Timothy Schmidt, and looks to promote young leaders in the Thoroughbred industry and allow them to share their stories of how they got involved in the business in order to inspire the next generation of Thoroughbred workers. On the episode, called Capturing the Soul of the Sport, Gordon talks about how she got involved with...

The Association of Racing Commissioners International's (ARCI) annual Animal Welfare and Integrity Conference, which was hosted at Churchill Downs during the afternoon of Thursday, May 8, heard from a pair of panels that specifically delved into how social media can impact the industry, according to a Friday press release from the organization. The 'Thoroughbred Racing Roundtable' included West Point Thoroughbreds own Terry Finley along with Churchill Downs's Vice President and General Manager Mike Ziegler and Tina Bond, an owner-breeder who is president of both the New York Thoroughbred Horsemen's Association...

Social media followers of Qatar Racing will be able to enter a new naming competition for three of Kameko's first juveniles that was launched last Sunday. The competition runs until midnight on Sunday, Mar. 24 and winners will be announced the week beginning Apr. 1. Horses available for naming that will run in the claret and gold silks of Sheikh Fahad al Thani are: a filly out of Group 1 winner Con Te Partiro (GB) (Time Test {GB}) who is trained by John and Thady Gosden a filly out of...

Assistant trainer Nikki Kaye was not exactly thrilled when she learned that Fire King (Palace Malice) was joining her barn. According to her best friend, jockey Madison Olver, the 2-year-old was appropriately named. Olver rode for Christophe Clement in the mornings and knew that Fire King had a big attitude and a major stubborn streak. The colt lived up to that reputation when he arrived at Jose Camejo's barn at Aqueduct. "He comes in and he's just shiny, gorgeous and muscular, but he was so mean," Kaye recalled. "He didn't...

The 56th International Federation of Horseracing Authorities (IFHA) Conference was held Monday in Paris and the focus was on key challenges and opportunities, including the issues of integrity and fan engagement, facing the industry around the globe. "Integrity lies at the foundation of our sport and must inform every decision that we make," said IFHA Chair Winfried Engelbrecht-Bresges. "The pandemic has inherently changed the way that fans and punters enjoy and participate in horse racing. A good digital customer experience is key, and the general trend of digital evolution further...

Sara Gordon has joined TDN as Social Media Manager, and will be based in Lexington, Kentucky. Gordon, a native of Woodbine, Maryland, is a lifelong equestrian, but her passion for the Thoroughbred industry blossomed while working for Jane Allen's Warwick Equine Services LLC at Hickory Ridge Farms. Combining her passion for writing and horses, she attended Virginia Tech and received a Bachelor of Arts in multimedia journalism with a minor in equine science. Following her graduation in May of 2019, she was hired by the Maryland Horse Breeders Association as...

Ever get the feeling that somebody up there doesn't like us very much? Of all of the horses, in all of the world... But really it doesn't make any difference, however you interpret the tragedy of Medina Spirit (Protonico). The net result, for our community, is the same--whether you think the whole melodrama unfolded, entirely and lucklessly, at random; or was somehow determined by our own culpable behaviors. Whoever is writing these scripts, we have been cast in the same role. We are being tested. And if we don't get...

The Youth Collaboration Group, for young people with an interest in horseracing and marketing, was launched by the British Horseracing Authority on Thursday. Headed by Careers In Racing, the careers marketing arm of the BHA, the Youth Collaboration Group will give young people the chance to contribute their views and ideas about marketing initiatives and content used to promote careers within the industry. The group is open to anyone between 14 and 21 years of age with a keen interest in marketing, graphic design, social media, video content, events and...

In conjunction with the sporting community, the British Horseracing Authority--as well as the Racecourse Association, Horsemen's Group, The Jockey Club and Professional Jockeys Association--will take part in a social media boycott beginning 9p.m. on Friday through 11:59 p.m. Monday, May 3. The action highlights the unchecked social media abuse and racism targeting sporting participants and was initially launched by English football's governing bodies last Saturday, with numerous other sport governing bodies, sponsors, partners, broadcasters and media outlets joining in. "I am grateful to everyone in the sport who takes part...