social media

Exercise Rider Becomes TikTok Sensation

How do we market racing to the younger generation? It seems to be the million-dollar question, but an exercise rider named Electra Boone may be nearing an answer. In just two years, Boone has reached an audience of millions on TikTok. The assistant trainer for Palm Meadows-based trainer Carlos David posts videos on the popular social media platform showcasing her daily life on the backstretch. Today her account, @electraboone, has 150,500 followers and has received 6.4 million likes. Each of her videos receives thousands of views and some of her...

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2020 FanDuel Racing Moment of the Year Voting Open

Eleven of the most memorable events from the last 12 months of Thoroughbred racing are up for the 2020 FanDuel Racing NTRA Moment of the Year, which is determined by fan voting and recognized at the upcoming Eclipse Awards. To vote or to view the complete listing of eligible moments, visit the National Thoroughbred Racing Association (NTRA) website https://www.ntra.com/2020-moment-of-the-year/. Voting can also be executed via Twitter, where every retweet or use of the official hashtag for the moments as presented on the @NTRA account will be counted as one vote....

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On Track, Off Course Podcast Debuts

On Track, Off Course, a new weekly podcast series from Racing Welfare, features many big names from the racing industry, including Racing Broadcaster of the Year Lydia Hislop. Hislop speaks about the impact the recent death of her mother, Margaret, has had on her personal and professional life. Other speakers include George Baker, Francesca Cumani, and Ralph Beckett. The podcast will cover everything from grief and loneliness to addiction and social media. The first episode is available at www.soundcloud.com/ontrackoffcourse. The podcast can also be accessed on Spotify, Acast or on...

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HKJC Partners With World Horse Racing

The Hong Kong Jockey Club has partnered with digital media brand World Horse Racing, the latter announced on Wednesday. The fifth partner of World Horse Racing alongside Ascot, Breeders' Cup, Goodwood and the Victoria Racing Club, the Hong Kong Jockey Club reflects the growth of World Horse Racing, which has monthly views in excess of 12 million and over 1.85 million combined followers. There are 12 Group 1 races and two festivals that the HKJC brings to the table. "The vision of HKJC is always on world class racing, something...

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