Sara Gordon has joined TDN as Social Media Manager, and will be based in Lexington, Kentucky.
Gordon, a native of Woodbine, Maryland, is a lifelong equestrian, but her passion for the Thoroughbred industry blossomed while working for Jane Allen's Warwick Equine Services LLC at Hickory Ridge Farms. Combining her passion for writing and horses, she attended Virginia Tech and received a Bachelor of Arts in multimedia journalism with a minor in equine science. Following her graduation in May of 2019, she was hired by the Maryland Horse Breeders Association as their Communications Manager, where she has spent the past three years overseeing the association's various social media accounts and websites, along with writing and photographing for the association's publication, Mid-Atlantic Thoroughbred magazine. A highlight of her time with the MHBA was covering Maryland-bred Knicks Go's outstanding career, which earned him the title of Horse of the Year and older dirt male at the 2021 Eclipse Awards.
Gary King, TDN's Senior Vice President, said, “Sara's enthusiasm and passion for the industry are self-evident, and she will be a huge asset to our team. Social media is an integral part of our business now, and we are looking to further enhance our channels under Sara's guidance.”
Gordon will work alongside Diana Pikulski in TDN's social media department, with TDN's Marketing Manager Alayna Cullen contributing from Europe.
“I am absolutely honored to join the TDN team as its Social Media Manager,” said Gordon. “There's nothing I love more than sharing the stories of and promoting the remarkable people and horses that make up this industry. I can't wait to take all that I've learned working in Maryland and apply it on a global platform.”
“We are delighted to welcome Sara to the TDN team,” said TDN's Publisher Sue Finley. “She comes highly recommended from the MHBA and we have no doubt she will hit the ground running.”