Youth Collaboration Group to Promote Careers in Racing

The Youth Collaboration Group, for young people with an interest in horseracing and marketing, was launched by the British Horseracing Authority on Thursday. Headed by Careers In Racing, the careers marketing arm of the BHA, the Youth Collaboration Group will give young people the chance to contribute their views and ideas about marketing initiatives and content used to promote careers within the industry. The group is open to anyone between 14 and 21 years of age with a keen interest in marketing, graphic design, social media, video content, events and...

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Margaux Farm Appoints Tiller As Sales, Marketing & Client Liaison

Margaux Farm announced the appointment of Shayna Tiller as Sales, Marketing and Client Liaison, beginning Mar. 23, 2021. Tiller, who grew up near Laurel Park, pursued a career in racing in college. After her first summer writing for the Saratoga Special, she served a stint foaling mares at McMahon of Saratoga Thoroughbreds and as an exercise rider in the morning. She also interned with Fasig-Tipton before completing the Irish National Stud Breeding Course. Following her return to America, Tiller worked the sale seasons with Bluewater Sales and Mill Ridge Farm....

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Exercise Rider Becomes TikTok Sensation

How do we market racing to the younger generation? It seems to be the million-dollar question, but an exercise rider named Electra Boone may be nearing an answer. In just two years, Boone has reached an audience of millions on TikTok. The assistant trainer for Palm Meadows-based trainer Carlos David posts videos on the popular social media platform showcasing her daily life on the backstretch. Today her account, @electraboone, has 150,500 followers and has received 6.4 million likes. Each of her videos receives thousands of views and some of her...

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