Melissa Steele has been appointed as the European senior account manager of the Australian marketing agency Kick Collective. Her appointment is an “integral part of Kick Collective's global expansion strategy”, as it establishes bases in Ireland and America in the coming months.
Born and raised in the UK but now based in Tipperary, Ireland, Steele graduated from University of Edinburgh before gaining a place on the Godolphin Flying Start programme in 2013. She then worked as a marketing executive for Tattersalls in Newmarket for five years and has contributed in a freelance capacity to the racing publications Thoroughbred Daily News and the Irish Field.
Regarding her new role at Kick Collective, Steele said, “It's hugely exciting to be joining such a dynamic team at Kick Collective during a pivotal point of international growth. I am delighted to be a part of Kick Collective's global expansion and being able to offer their services to the European market.”
Established by Vicky Leonard in 2018, Kick Collective has developed marketing strategies for international thoroughbred businesses over the last five years.
“I am thrilled to welcome Melissa to the Kick Collective team, as she will play a pivotal role in expanding our presence in Europe,” said Leonard. “Melissa's expertise and passion align perfectly with our values at Kick, enhancing our commitment to excellence in thoroughbred marketing. With Melissa now on board and our team growing, we are excited for the next chapter of our journey.”