Vicky Leonard

Light Up Racing, an initiative launched to highlight positive news in the racing industry, will join with Ocala Breeders' Sales Company for a presentation by Vicky Leonard. Leonard, whose own Australian thoroughbred marketing agency Kick Collective inspired Light Up Racing, will present tactics on how to answer difficult questions from those outside the industry along with transforming negative opinions into positive messaging. The event will be held Sunday, May 5 from 5-7 p.m. on the second floor of the ITW Building on the OBS grounds. "We are excited to bring...

On April 22-23 Light Up Racing will launch its Media & Content Cohort Training Program in Lexington, Kentucky, which aims to improve the narrative of horse racing and empower changemakers by teaching skills to better promote the sport, the organization said in a release Friday. Light Up Racing is assembling approximately 20 individuals from every aspect of the horse racing industry, across all demographics, united by their passion for positive change over two days of training. "Our goal is to empower each participant with the confidence to share their stories...

If the crowd at Light Up Racing's first community event in Lexington, held Feb. 26 at Fasig-Tipton, was any indication of the support behind the industry's new grassroots initiative, the number of attendees at their second event held Tuesday, Mar. 5 at Keeneland only solidified that. Over 300 people, spanning across all aspects of the Thoroughbred industry, gathered in Keeneland's Limestone Café to learn about how their own voices and platforms can be used to collectively transform negative opinions about racing into positive messaging through accurate information, transparency, authenticity and...

by Brian Malloy The initial public forum for Light Up Racing at Fasig-Tipton in Lexington Monday night kicked off the most encouraging effort I've seen in my 44 years in horse racing. Vicky Leonard, the Kiwi PR pro who spearheaded a similar effort in Australia after a spate of tragic accidents in the Melbourne Cup, cogently outlined this grass roots campaign to a packed house and was greeted with thunderous applause. I taught the capstone course in public relations for several years at the University of Kentucky with a systems...

LEXINGTON, KY--It was standing room only for the inaugural community event in Lexington for Light Up Racing, the initiative launched last year with the goal of empowering the racing industry by providing consistent, transparent information and research. Held Monday, Feb. 26 at Fasig-Tipton, the event drew over 200 industry members who gathered to learn about how Light Up Racing was founded and what it has already accomplished around different parts of the globe, what the organization aims to achieve in the U.S. going forward, and how individuals can play a...

Trust in institutions, across all industries around the world, has reached an all-time low. Why? Well, as Jason Litt said in his letter to the editor, it's because the 'old guard' have not been held to the same standards as the rest of us in terms of performance, accountability, and transparency. Too arrogant to admit failure, too entrenched to change and too shrouded in secrecy. Confidence in horse racing's industry leaders has evaporated, just like the confidence and favourable opinion the public. So why wait for these very same institutions...

Melissa Steele has been appointed as the European senior account manager of the Australian marketing agency Kick Collective. Her appointment is an "integral part of Kick Collective's global expansion strategy", as it establishes bases in Ireland and America in the coming months. Born and raised in the UK but now based in Tipperary, Ireland, Steele graduated from University of Edinburgh before gaining a place on the Godolphin Flying Start programme in 2013. She then worked as a marketing executive for Tattersalls in Newmarket for five years and has contributed in...