Breeders' Cup Updates App with Virtual Fashions and More

Fashion is going virtual at the Breeders' Cup this year | Horsephotos

The official Breeders' Cup mobile app has been updated to add augmented reality filters, allowing fans to try on virtual fashions, including virtual hats, or ride a virtual Thoroughbred. Fans can also pose for photos or videos inside a flower garland frame as confetti rains down. Available on iOS and Android devices, the newest version of the app was designed so that fans following along from home can have some extra fun. Spectators are not allowed at the Breeders' Cup this year due to the COVID-19 pandemic.

Originally launched in 2017 in partnership with YinzCam, a mobile app and software developer, the Breeders' Cup mobile app provides racing fans with in-depth coverage, including breaking news, real-time results, and live streaming of all the Breeders' Cup races.

“Over the past few years working with YinzCam, we've continuously evolved our app experience to deliver the best of the Breeders' Cup right to our fans' mobile devices,” said Justin McDonald, Senior Vice President, Marketing at Breeders' Cup. “This year, with more fans interacting with our event from home, it has been more important than ever to introduce engaging features and capabilities that still allow them to enjoy the quintessential experiences inherent of the Thoroughbred lifestyle.”

The 2020 Breeders' Cup World Championships will be held at Keeneland this weekend, Nov. 6-7.

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