1/ST Content, Breeders' Cup Limited Forge New Content Deal

Horsephotos

A new deal involving content rights, data, fixed-odds and signals for an ongoing three-year-contract has been reached between 1/ST CONTENT and Breeders' Cup Limited.

The agreement encompasses worldwide broadcast and video-streaming distribution relating to fixed-odds wagering on the Breeders' Cup World Championships for 1/ST CONTENT's network of international sportsbook partners outside of North America.

The Breeders' Cup World Championship will be held at Del Mar Nov. 1-2.

All races will be available for broadcast via 1/ST CONTENT's partner at Sky Sports Racing in the U.K. and Ireland, as well as across a host of other international media partners' digital channels.

Simon Fraser, Senior Vice President of International at 1/ST CONTENT, added, “Our continued commitment is to support the Breeders' Cup's efforts to deliver its horse racing content and wagering to a worldwide stage. We know our natural synergies will reliably benefit horse racing's consumer economy, both at home and abroad. And speaking more broadly, this deal represents another significant step in ensuring that North American racing's stakeholders secure their warranted status as the primary beneficiaries of revenues generated through international wagering.”

Not a subscriber? Click here to sign up for the daily PDF or alerts.

Copy Article Link

Liked this article? Read more like this.

  1. Summer Breezes, Sponsored By OBS: July 21, 2024
  2. 'Rising Star' Mindframe The One To Beat In the Haskell
  3. Inaugural Keeneland Championship Sale Set For Wednesday Of Breeders' Cup Week
  4. Louis Albertrani, Trainer of Sprint Champion Artax, Dies at 67
  5. Keeneland to Sponsor Del Mar Oaks
X

Never miss another story from the TDN

Click Here to sign up for a free subscription.