1/ST Content, Breeders' Cup Limited Forge New Content Deal


A new deal involving content rights, data, fixed-odds and signals for an ongoing three-year-contract has been reached between 1/ST CONTENT and Breeders' Cup Limited.

The agreement encompasses worldwide broadcast and video-streaming distribution relating to fixed-odds wagering on the Breeders' Cup World Championships for 1/ST CONTENT's network of international sportsbook partners outside of North America.

The Breeders' Cup World Championship will be held at Del Mar Nov. 1-2.

All races will be available for broadcast via 1/ST CONTENT's partner at Sky Sports Racing in the U.K. and Ireland, as well as across a host of other international media partners' digital channels.

Simon Fraser, Senior Vice President of International at 1/ST CONTENT, added, “Our continued commitment is to support the Breeders' Cup's efforts to deliver its horse racing content and wagering to a worldwide stage. We know our natural synergies will reliably benefit horse racing's consumer economy, both at home and abroad. And speaking more broadly, this deal represents another significant step in ensuring that North American racing's stakeholders secure their warranted status as the primary beneficiaries of revenues generated through international wagering.”

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