WinStar Secures NIL Deal with UK's Reed Sheppard

Reed Sheppard and Life is Good | Jon Siegel

WinStar Farm has secured a 'Name, Image, and Likeness' deal with University of Kentucky basketball player Reed Sheppard to promote WinStar stallion Life Is Good (Into Mischief).

A freshman guard for John Calipari's Wildcats, Sheppard was Mr. Kentucky Basketball in 2023 and a McDonald's All-American. Also honored as the 2022 Kentucky Gatorade Player of the Year, Sheppard is off to a fast start for the Wildcats (20-8) this season. With March Madness on the horizon, Sheppard is averaging 12.5 points per game, 4.4 rebounds, and 4.3 assists in the 2023-24 season. A native of London, KY., Sheppard is the son of Jeff and Stacey Sheppard, who both played college basketball at UK. Jeff was the Most Valuable Player of the 1998 Final Four and won two national championships.

“Reed Sheppard is all about what we believe in at WinStar,” said WinStar Farm President and CEO Elliott Walden. “Being a good teammate (partner), conducting himself with humility, and giving 100% in all he does. We think he is a great fit for Life Is Good and WinStar Farm.”

A four-time Grade I winner, including the 2021 GI Breeders' Cup Dirt Mile, Life is Good is currently standing his second season at stud. He bred 192 mares in his initial season, including 70 GSW/GS producers and 25 GIW/GI producers and his first in-foal mares sold for up to $1.2 million. He stands for $85,000 S&N.

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