Wanamaker’s Launched for Online Thoroughbred Auctions


Jack Carlino and Liza Hendriks

Godolphin Flying Start graduate Jack Carlino and current Flying Start trainee Liza Hendriks have launched Wanamaker’s, an online auction house for Thoroughbreds. The website will host a sale each month, with the first going live June 17. Entries are now open on wanamakers.com.

For each monthly auction, entries will be open for approximately three weeks, the catalogue will be live for nine days, and online bidding will take place on the final day and begin to close at 5:00 p.m. ET. An entry into a sale costs $300 and sellers are charged a 5% commission on sales and 0% commission on RNAs. The online catalogue will feature photos, videos, pedigree information, and more. Racehorse entries will also contain DRF past performances, Ragozin figures, and race replays. Horses will remain in their location throughout the auction and buyers may schedule in-person inspections with the seller.

“While development began well before the COVID-19 pandemic, we feel the platform we have created is going to serve our customers’ needs in the immediate future and in years to come,” said Carlino. “Online auctions provide some great advantages such as consistent and opportune timing, an ability to maximize visibility and reach to buyers, and the reduction of costs and labor required for a physical sale.”

“As soon as we began talking to buyers and sellers, we saw that there was a huge opportunity for the industry,” added Hendriks. “In a time where so many markets are taking advantage of the efficiencies of e-commerce, our industry hasn’t. We built this platform to give our customers more freedom and power than they’ve ever had in the sales process.”

Learn more at wanamakers.com.

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