Light Up Racing

Horse racing has a PR problem. Tina Bond has a possible solution. "It's to create a new narrative and to help elevate the sport," said Bond, president of the New York Thoroughbred Horsemen's Association (NYTHA), and the mastermind behind The Heart of Horse Racing, a new campaign--one undergoing something of a soft launch--to cultivate new followers to the game by sharing the stories of those already in it. In the campaign's own words, "our mission is to win over the hearts and minds of a new generation of fans while...

Following its inaugural Media & Content Cohort Training in April, Light Up Racing has expanded its fall tour with new sessions to be held at Santa Anita Sept. 29-30, and at Fasig-Tipton's Saratoga location Oct. 3-4., Light Up said in a Friday release. Each cohort brings together a diverse group of up to 25 participants from across the industry, including trainers, owners, media professionals, and influencers, all united by a shared commitment to promoting the sport's brighter future and to help shape a positive public perception. "This program isn't just...

Following its launch phase in the U.S. in April, 2024, Light Up Racing will launch Phase 2 of its program, which includes further website development and new personnel, the organizers announced in a press release Sunday, "The initial phase highlighted the crucial need for transparency and effective communication within the racing industry, with millions turning to LUR for reliable updates and insights," the company said in the release. "LUR is ready to build on this success, driving further innovation and progress in the months ahead. During Phase 1, Light Up...

Horse owner Brent Malmstrom told Wednesday's opening session of the annual National HBPA Conference that he has spent more than $620,000 "with no end in sight" on fighting the two-year suspension handed trainer Jonathon Wong after one of Wong's horses became the first to test positive in a post-race sample for the widely prescribed diabetes medication Metformin under the HISA era. The comments came during the opening session of the four-day National HBPA Conference at Prairie Meadows. While Malmstrom doesn't own the horse at the center of the case, he...

Just Steel (Justify), who sustained a condylar fracture of his right front fetlock during Saturday's GI Preakness S., has had successful surgery at the Rood & Riddle Equine Hospital in Lexington, Kentucky, according to a post from Light Up Racing on X yesterday. The surgery was performed by Dr. Larry Bramlage, who appeared in a video on the post. "We're here with Just Steel this morning; this is the morning after his surgery," said Bramlage, in the video shot Wednesday. "He's doing really well. He has a somewhat unusual fracture...

FanDuel TV racing personality Christina Blacker will host a webinar for Light Up Racing (LUR) members Tuesday, May 14, at 7 p.m. ET/4 p.m. PT. During the 1 1/2-hour session, entitled 'This Derby, what horse racing questions did you struggle to answer?' a panel of industry experts including Blacker, Dr. Jeff Berk, Dr. Jeff Blea and Dr. Scott Hay, will address and help participants navigate questions most frequently asked by outsiders surrounding this year's Kentucky Derby. To sign up for Light Up Racing, click here. Existing members may join by...

Light Up Racing, an initiative launched to highlight positive news in the racing industry, will join with Ocala Breeders' Sales Company for a presentation by Vicky Leonard. Leonard, whose own Australian thoroughbred marketing agency Kick Collective inspired Light Up Racing, will present tactics on how to answer difficult questions from those outside the industry along with transforming negative opinions into positive messaging. The event will be held Sunday, May 5 from 5-7 p.m. on the second floor of the ITW Building on the OBS grounds. "We are excited to bring...

Light Up Racing, an industry collective which seeks to counter negative reporting and perceptions about horse racing, issued the following statement Saturday about the Hulu/FX/New York Times documentary "Broken Horses," which debuted Friday. The statement is printed in its entirety.  "The recent FX documentary 'Broken Horses' has cast a spotlight on the historical issues and implications of illegal doping in horse racing. The presentation attempts to address significant challenges within the industry, particularly focusing on the critical issue of racehorses sustaining life-ending injuries and the urgent need for reforms to...

On April 22-23 Light Up Racing will launch its Media & Content Cohort Training Program in Lexington, Kentucky, which aims to improve the narrative of horse racing and empower changemakers by teaching skills to better promote the sport, the organization said in a release Friday. Light Up Racing is assembling approximately 20 individuals from every aspect of the horse racing industry, across all demographics, united by their passion for positive change over two days of training. "Our goal is to empower each participant with the confidence to share their stories...

Racing analyst and reporter Christina Blacker has joined the board of directors of Light Up Racing, an organization formed to enhance the public perception of the Thoroughbred industry. "I am grateful to be a part of Light Up Racing's mission," Blacker said. "It is one that is very close to my heart and one I've put a lot of time and effort into over the years. Horse racing is a beautiful sport filled with equally beautiful, deeply caring and hard-working individuals, but is not actually what we, as a collective,...

If the crowd at Light Up Racing's first community event in Lexington, held Feb. 26 at Fasig-Tipton, was any indication of the support behind the industry's new grassroots initiative, the number of attendees at their second event held Tuesday, Mar. 5 at Keeneland only solidified that. Over 300 people, spanning across all aspects of the Thoroughbred industry, gathered in Keeneland's Limestone Café to learn about how their own voices and platforms can be used to collectively transform negative opinions about racing into positive messaging through accurate information, transparency, authenticity and...

by Brian Malloy The initial public forum for Light Up Racing at Fasig-Tipton in Lexington Monday night kicked off the most encouraging effort I've seen in my 44 years in horse racing. Vicky Leonard, the Kiwi PR pro who spearheaded a similar effort in Australia after a spate of tragic accidents in the Melbourne Cup, cogently outlined this grass roots campaign to a packed house and was greeted with thunderous applause. I taught the capstone course in public relations for several years at the University of Kentucky with a systems...