Light Up Racing

The Association of Racing Commissioners International's (ARCI) annual Animal Welfare and Integrity Conference, which was hosted at Churchill Downs during the afternoon of Thursday, May 8, heard from a pair of panels that specifically delved into how social media can impact the industry, according to a Friday press release from the organization. The 'Thoroughbred Racing Roundtable' included West Point Thoroughbreds own Terry Finley along with Churchill Downs's Vice President and General Manager Mike Ziegler and Tina Bond, an owner-breeder who is president of both the New York Thoroughbred Horsemen's Association...

Horse racing is under siege--not by its own reality, but by a story we are failing to control. Worst-case scenarios aren't just seen as common; they've become the rule in the public's mind. The New York Times, among others, understands this well. So they don't report on horse racing; they frame it. Their stories don't inform, they indict. They take exceptions and present them as norms, controversy as the foundation, and outliers as the rule. And when that kind of misinformation dominates, it's not just the media to blame. It's...

I am writing this letter in response to the article on the New York Times opinion piece, "In a Lengthy Guest Essay, the New York Times Advocates Ending Subsidies to Racing," published in the March 1 edition of the TDN. The Times article has caused me and our industry pain from the untruths that are spoken within it. But I'm going to take a slightly different view here--let's see what is true in the article and what we need to do about it as an industry. Light Up Racing is...

Light Up Racing continues to respond to the New York Times piece on horse racing written last week. In an email to members Monday, the organization encouraged positive action such as writing letters to local newspapers and talking about safety advancements on social media platforms. In their Letter to the Editor, Light Up Racing writes in part: "Long before the Super Bowl or the World Series, horse racing was America's first great sporting event. It has brought people and horses together for generations, shaping the cultural and economic fabric of...

Light Up Racing is pushing back against a New York Times article on horse racing with a message sent to its members Friday. The message reads in part: "A new New York Times article on horse racing has been published, and unfortunately, it follows a familiar pattern: misleading claims, outdated narratives, and a failure to acknowledge the industry's real progress. They frame the industry as reliant on subsidies while overlooking the hundreds of millions it contributes in tax revenue. They call racing a dying sport but ignore the record Kentucky...

It has been just over a year since Light Up Racing (LUR), inspired by the Australian-based initiative Kick Up for Racing, was launched in an effort to 'illuminate the path to transparency, awareness and accountability in horse racing' in the United States. As Light Up Racing's pilot year has come to a close, it's safe to say the grassroots initiative has not only become a necessary voice in changing the industry narrative, but also in bridging the gap between those within the industry and those outside of it. "As an...

Light Up Racing has launched a Spanish translation feature on their website with the intent to make resources even more accessible to the entire horse racing community, the organization said on Thursday in a press release. The Spanish version can be accessed by clicking the flag icon located in the top right corner of the screen on the website. By offering this option, Light Up aims to bridge language barriers across the industry. "At Light Up Racing, we're focused on empowering industry members to confidently engage in tough conversations," said...

Horse racing has a PR problem. Tina Bond has a possible solution. "It's to create a new narrative and to help elevate the sport," said Bond, president of the New York Thoroughbred Horsemen's Association (NYTHA), and the mastermind behind The Heart of Horse Racing, a new campaign--one undergoing something of a soft launch--to cultivate new followers to the game by sharing the stories of those already in it. In the campaign's own words, "our mission is to win over the hearts and minds of a new generation of fans while...

Following its inaugural Media & Content Cohort Training in April, Light Up Racing has expanded its fall tour with new sessions to be held at Santa Anita Sept. 29-30, and at Fasig-Tipton's Saratoga location Oct. 3-4., Light Up said in a Friday release. Each cohort brings together a diverse group of up to 25 participants from across the industry, including trainers, owners, media professionals, and influencers, all united by a shared commitment to promoting the sport's brighter future and to help shape a positive public perception. "This program isn't just...

Following its launch phase in the U.S. in April, 2024, Light Up Racing will launch Phase 2 of its program, which includes further website development and new personnel, the organizers announced in a press release Sunday, "The initial phase highlighted the crucial need for transparency and effective communication within the racing industry, with millions turning to LUR for reliable updates and insights," the company said in the release. "LUR is ready to build on this success, driving further innovation and progress in the months ahead. During Phase 1, Light Up...

Horse owner Brent Malmstrom told Wednesday's opening session of the annual National HBPA Conference that he has spent more than $620,000 "with no end in sight" on fighting the two-year suspension handed trainer Jonathon Wong after one of Wong's horses became the first to test positive in a post-race sample for the widely prescribed diabetes medication Metformin under the HISA era. The comments came during the opening session of the four-day National HBPA Conference at Prairie Meadows. While Malmstrom doesn't own the horse at the center of the case, he...

Just Steel (Justify), who sustained a condylar fracture of his right front fetlock during Saturday's GI Preakness S., has had successful surgery at the Rood & Riddle Equine Hospital in Lexington, Kentucky, according to a post from Light Up Racing on X yesterday. The surgery was performed by Dr. Larry Bramlage, who appeared in a video on the post. "We're here with Just Steel this morning; this is the morning after his surgery," said Bramlage, in the video shot Wednesday. "He's doing really well. He has a somewhat unusual fracture...