Following its inaugural Media & Content Cohort Training in April, Light Up Racing has expanded its fall tour with new sessions to be held at Santa Anita Sept. 29-30, and at Fasig-Tipton's Saratoga location Oct. 3-4., Light Up said in a Friday release.
Each cohort brings together a diverse group of up to 25 participants from across the industry, including trainers, owners, media professionals, and influencers, all united by a shared commitment to promoting the sport's brighter future and to help shape a positive public perception.
“This program isn't just about learning skills–it's about shifting the narrative,” said Vicky Leonard of the Kick Collective. “We're empowering participants to become confident, compelling ambassadors for horse racing, bringing transparency and positivity to the forefront of the conversation.”
Over two days, participants will build their personal brands, hone their storytelling skills, and learn the art of creating engaging, impactful content that resonates with modern audiences.
“Our goal is simple: to give participants not just tools, but the confidence to wield those tools effectively,” Leonard said. “When they walk away from this training, they won't just have skills–they'll have a voice, a perspective, and a community standing with them.”
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