Paula Cunniffe Named As HRI's Director Of Communications And Marketing

Paula Cunniffe | HRI

Horse Racing Ireland (HRI) have appointed Paula Cunniffe as director of communications and marketing, it was announced on Thursday.

Cunniffe joins HRI from Strive Management, where she held the role of CEO for seven years. She previously managed national and international communications campaigns in the Department of the Taoiseach and began her career as a radio and TV producer on sports and arts documentaries.

“I am excited to join the leadership team at Horse Racing Ireland,” said Cunniffe. “I've loved working in sport throughout my career, from growing Run in the Dark over the last seven years to being on the Board of Hockey Ireland from 2019-2021. I'm passionate about storytelling and look forward to working with the HRI team to tell compelling stories that engage our audience and encourage participation in horse racing.”

Suzanne Eade, HRI's chief executive officer, added, “We are delighted to welcome Paula on board as we implement our recently launched five-year Strategic Plan with its key focus on nurturing success and increasing participation. Paula brings a wealth of experience and knowledge to HRI.”

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