The National Thoroughbred Racing Association (NTRA) has announced the launch of a new campaign, “Safety Takes The Lead,” highlighting the sport's recent enhanced safety and welfare protocols, as well as its commitment to do more.
The campaign features a new comprehensive safety section on the NTRA website, which includes the latest news on safety and welfare programs, videos, and relevant links.
“Nothing comes in front of our sport's commitment to equine and human safety,” said Tom Rooney, NTRA president and CEO. “This campaign is designed to help make the public aware of the ecosystem of care around our athletes, the increased independent veterinary oversight, and the collective progress we've made over the last few years, as well as our unwavering commitment to do more and to keep investing in programs that will improve safety standards.”
Campaign materials promoting the new section of the website including video, digital, and print assets will be distributed to every NTRA member organization for use on its own media channels. In addition, television spots promoting the new site will air on both FanDuel TV and America's Day at the Races, the national television show produced by the New York Racing Association (NYRA) and broadcast nationally on the FOX Sports family of networks.
The first in a series of longer form videos focuses on the reforms implemented in California since 2019 and the resulting progress. Other videos in the series will highlight HISA's programs and their positive impact on the sport and the promise of new technologies, such as advanced diagnostic tools and wearable biometric devices that can enhance safety measures.