The equine purchasing program NTRA Advantage surpassed the billion-dollar threshold in sales and sales sales have resulted in an estimated $180 million in savings since the program’s inception on 2002. The majority of sales over the past 17 years have been driven by founding Advantage partner John Deere. In addition to John Deere, other current Advantage partners include Office Depot, Red Brand Fences, Sherwin-Williams, Suncast and UPS.
“The program has been a win-win-win,” said NTRA President and CEO Alex Waldrop. “It’s resulted in millions of dollars in savings for the equine industry, millions of dollars in sales for our corporate partners, and millions of dollars in outside investment to support the industry, including the NTRA.”
NTRA Advantage Equine Benefits program affiliates now include the American Quarter Horse Association AQHA), the United States Trotting Association (USTA), the United States Equestrian Federation (USEF), the United States Polo Association, Equine Canada, the American Horse Council, and dozens of state and local Equine organizations.
For information on the Advantage programs visit www.ntra.com/ntra-advantage/ .