New Website For London Sale

Henry Beeby | Racing Post

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Goffs have launched a new website tailored for their eve of Royal Ascot London Sale which takes place in four week's time June 17. The website is live and can be accessed at www.goffslondonsale.com and contains all the relevant information on the sale with a section dedicated to those less familiar with the sport and thoroughbred auctions. Video guides from David Redvers and Nick Nugent offer an insight into what attributes buyers may seek in a racehorse and how to read a horse's catalogue page, while there is also a section where vendors can access lists of historical buyers and nominate a horse for the sale. “Attracting newcomers to racehorse ownership has been the joint ambition of Goffs and QIPCO for the London Sale since the start, and the aim of this new website is to help make bloodstock sales more accessible to potential buyers around the world,” said Goffs CEO Henry Beeby. “It is a step forward in our digital marketing of this unique sale and will be an excellent support to the proactive work that our client relations team and international agents are doing on buyer attraction this year and into the future,” he added. Goffs will release a digital catalogue of the initial London Sale entries on this website in the coming weeks.

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