New Look For Buyanom In Its Third Year

Luke Lillingston | Tattersalls

As it heads into his third year of existence, the stallion nomination trading website has a new look, and a few new perks for its users. Ahead of the 2022 breeding season, the Buyanom website has been redone, and now includes the capability for its users to sign contracts online. “It's very user- friendly and very quick,” said Luke Lillingston, who operates Buyanom alongside fellow respected horseman Ted Voute. “We're very pleased with the way the website is working.”

Another new aspect of the site designed to improve the experience for the seller is a function that allows them to set a price threshold, below which offers made will not be shown. “That's a new aspect of the site that's designed very specifically to help sellers,” Lillingston explained.

Buyanom has also removed the listing fee for sellers; the only cost to sell a nomination on the platform is a £150 fee that is charged when a contract is signed. If the breeding does not result in a live foal, the seller gets their fee back. There are no fees for buyers.

“What we're trying to achieve is for more people to get on the site–to look, to list, to make offers and to buy nominations,” Lillingston said. “We want to make it as easy as we can for everybody.”

There are currently 32 individual sires from England, Ireland and France with nominations available on, including proven sires like Acclamation (GB), Invincible Spirit (Ire), Kodiac (GB), Le Havre (Ire), Profitable (Ire) and Territories (Ire), and in the region of 50 total nominations available.

“Even in the last week, we've had some very significant breeders buying, selling and making offers on nominations,” Lillingston said. “Once people get on the site and they use it they're saying, 'wow, I can't believe it's that easy to use.' Once you get into it and have confidence in the system it becomes very easy. We're just trying to encourage more people to use it.”

Lillingston stressed that Charlie Dee, his assistant at Lillingston Bloodstock, is available to help anyone with questions about using Buyanom. He said he thinks platforms like Buyanom are not only the way of the future, but a way to source value.

“It's the way most of us conduct business in our daily lives, buying things online, and we believe nominations should be no different,” Lillingston said. “Equally, for anyone looking for value–anyone who has listed a nomination is obviously a seller, so they're always keen to receive offers.”

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