New Goffs Sale at Ascot on Champions Day

Henry Beeby will take to the Ascot winner's podium | Goffs

The latest addition to the European sales calendar will be held on QIPCO British Champions Day at Ascot when Goffs stages a select auction of horses in training before racing on Saturday, October 21.

“The Ascot brand is the most prestigious in global racing and we are truly honoured to have been chosen to conduct this sale on QIPCO British Champions Day,” said Goffs Group chief executive Henry Beeby.

“We believe this sale has huge potential for two key reasons – timing and location. October is the traditional end-of-season window for selling, while the spectacular location of Ascot Racecourse on Britain's richest race day offers access to a captive audience of international buyers and many of racing's principals who will be in attendance.”

He added, “Goffs has experience and flair when it comes to staging boutique sales, no more so than at our London Sale on the eve of Royal Ascot, which is another perfect example of right time, right place. Goffs London has sold more seven figure horses-in-training than any other British HIT Sale over the past ten years and we will follow London's lead in how we position and promote the sale at Ascot.”

The sale, conducted from the winner's podium, is expected to consist of roughly 12 elite horses in training and will take place in the parade ring.

Alastair Warwick, chief executive at Ascot Racecourse, said, “We are delighted to be working with Goffs on QIPCO British Champions Day to introduce this unique sale. Improving and innovating is very important to all of those involved with the day and we hope the Goffs QIPCO British Champions Day Sale at Ascot will add another exciting dimension to the experience for participants and racegoers alike.”

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