Lane's End Farm has been named the presenting sponsor of the “Breeders' Cup Challenge: Win and You're In” Series on NBC and NBCSN.
The “Breeders' Cup Challenge: Win and You're In Series–presented by Lane's End Farm” consists of 10 telecasts on NBC and NBCSN, featuring automatic qualifying races for the Breeders' Cup Oct. 30-Oct. 31. NBC and NBCSN will also televise live the Breeders' Cup World Championships from Keeneland.The complete television Schedule can be found here.
The series continues on Saturday with the $1.25 million GI Whitney S. at Saratoga, with the winner receiving an automatic berth into the $5 million GI Breeders' Cup Classic.
“Lane's End is always eager to support the industry, particularly at its highest level,” said William S. Farish, owner of Lane's End Farm. “And no set of races anywhere shapes the sport like the domestic and international events of the Breeders' Cup Challenge Series. This is a partnership that we are very excited about and applaud NBC and Breeders' Cup for showcasing these great races for fans across the country.”
“We are very pleased that Lane's End has made a strong commitment to the Breeders' Cup Challenge series,” said Craig Fravel, Breeders' Cup President and CEO. “The series has proven to be a great way for fans to get more involved in the Breeders' Cup and Thoroughbred racing leading to the Championships, and we are delighted that Lane's End has joined us in this effort.”
In addition to its sponsorship if the Breeders' Cup Challenge Series, Lane's End Farm has a been an official Breeders' Cup Farm partner since 2007, and is the presenting partner of the Trackside Marquee Breakfast at this year's Breeders' Cup at Keeneland.
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