Keeneland Website Celebrates September Sale


Keeneland sales ring | Keeneland photo

Keeneland has unveiled an interactive website,, which highlights the successes of its September Yearling Sale through video, photography, testimonials and storytelling.

“The Keeneland September sale is a common thread that runs through many of the most pivotal moments in racing history,” Keeneland President, CEO and Interim Head of Sales Shannon Arvin said. “This website is an innovative platform to showcase these connections and create even more excitement leading into September. Each step of the way we celebrate the heart-pounding sales with our sellers and buyers, and cheer on our September sale graduates as they compete on racing's biggest stages.”

Keeneland will add features to in the months leading up to this year's September sale.

“We want to keep the site fresh and vibrant so every time you visit you discover something new,” Keeneland Director of Sales Operations Geoffrey Russell said. “From recalling an impactful moment in time or highlighting graduates who make headlines on the Kentucky Derby and Oaks trails, provides a destination to share these stories in a unique and powerful way.”

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