Keeneland Digital Sales Ring Schedules Seven 2021 Sales


Keeneland photo

Seven mixed sales for 2021 have been scheduled by Keeneland Digital Sales Ring, Keeneland's virtual stand-alone auction platform, with the first sale set to take place Tuesday, Mar. 23. The remainder of the 2021 digital sales will occur May 25, June 29, July 27, Aug. 31, Oct. 26, and Dec. 14, with entries opening anywhere from approximately two to four weeks prior, depending on the sale. Catalogues will be live five days before each sale.

“We are excited to announce the 2021 schedule for the Keeneland Digital Sales Ring, which continues to grow the online market and expand the services Keeneland is able to provide its sales clients,” said Keeneland Director of Sales Development Mark Maronde. “The Digital Sales Ring offers tremendous convenience and flexibility for sellers and buyers, who can fully participate in the auction process and present horses for sale regardless of location.”

Keeneland conducted three digital sales in 2020 after developing the technology with the Kentucky-based company Horesco. The auction house will continue to hold its four major live sales in January, April, September, and November.

For more information, visit Keeneland Digital Sales Ring.

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