Increased Kentucky Derby Wagering Via FanDuel Sportsbook

Coady Media

In its second year as an official partner of the Kentucky Derby, FanDuel experienced increases in key metrics across the board on the first Saturday in May.

Highlights include:

  • Double digit year-over-year growth for active account holders, a record for the Kentucky Derby and the biggest day of racing ever for FanDuel Group.
  • Peak bets on Saturday were at Super Bowl levels and the wagering platform performed without interruption.
  • More than 700k customers bet the Kentucky Derby with FanDuel Group (last year was ~500k).
  • Estimated over 200k customers bet on racing for the first time via FanDuel Sportsbook.
  • Kentucky FanDuel Sportsbook customers over-indexed other states with very high rates of play
  • Derby Day was FanDuel TV+'s biggest day in actives in its history, beating last year's actives by 37%

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