Horse Races Now has announced a new partnership with sports betting solution provider Digitote Americas, which will provide HRN the capability to offer sports wagering through its mobile app to complement its current horse racing content.
“My vision for HRN is to establish it as the hub for horse racing and sports wagering content,” said HRN's founder and prominent horse trainer Kenny McPeek. “Our app's loyal and expanding user base has demonstrated its appetite for our horse racing content. By expanding our application to include sports, we aim to provide even more enjoyment whilst also attracting a new demographic. We selected Digitote Americas as our solutions partner because we were impressed with the flexibility of their software and approach, and with their track record in sports wagering. We look forward to exploring the opportunities the U.S. market represents for us both.”
“We are very pleased to enter into this agreement with Kenny and Horse Races Now,” added Todd Stinson, Managing Member of Digitote Americas. “As a matter of purpose, we felt that the U.S. horse racing business was an ideal focus for our sports wagering platform, and it is refreshing to find like-minded partners. The opportunity to join forces with the leading racing information application is a key to our business to business model, and we look forward to growing this relationship and footprint worldwide.”