'Make It Your Day', a series of videos following the reaction and story of owners as they watch their horses run, was launched by Horse Racing Ireland Ownership on Wednesday. The concept will form the basis of the ownership marketing campaign this term, as a series of videos and static assets will be rolled out over the coming months on social media channels.
“The emotion and adrenaline rush you get as an owner is hard to describe,” said HRIO's Amber Byrne. “Be it a sole owner or someone who owns a hair in a horse's tail, the feeling is the same. This campaign follows 12 owners with different personas, we have a farmer from Cork, a lawyer based in New York, a bar owner in Kildare and a retired man from Meath amongst others. They all have something in common, they are passionate about horse racing and racehorse ownership. We hope the creative will tell the ownership story and show the emotion ownership evokes.”
For more information, go to www.racehorseownership.ie.
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