Goffs London Sale To Return In 2021


Photo courtesy Goffs

After a hiatus in 2020 due to the COVID-19 pandemic, Goffs will stage its London Sale on June 14, on the eve of Royal Ascot. A format and location for the boutique horses-in-training and breeding stock sale will be announced early in the flat season.

“Our intention is to hold the London Sale on its scheduled date at the start of Royal Ascot week,” said Goffs Group Chief Executive Henry Beeby. “Covid restrictions look set to continue further into 2021, and while it is hoped that the vaccine rollout and lockdowns should improve by June, we are exploring some creative alternatives making use of our online platform should it not be feasible to deliver a fully outdoor event. That may result in a combination of some live auction activity alongside an innovative online offer, and we are looking at a whole range of ideas and options at the moment.

“The London Sale is a truly unique event on the global sales circuit and one that has evolved year on year to offer an international bloodstock platform and an unrivaled experience for all attendees. So, while we are in very different times, our aim remains the same regardless of format and we look forward to working with our London Sale partners to deliver a spectacular sale this summer before returning to our traditional setting in 2022.”

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