Churchill Brings on SAP as an Official Signature Partner for Derby

Churchill Downs | Coady

Churchill Downs, Inc. (CDI) has entered a multi-year agreement naming SAP America, Inc. (SAP), a global market leader in enterprise application software, an official signature partner of Churchill Downs Racetrack, CDI said in a release Thursday. SAP is the first official technology partner of Churchill, as well as of the Kentucky Derby and Kentucky Oaks. The agreement includes naming rights within Churchill and use of SAP technology solutions.

“We are thrilled to welcome SAP as a signature partner of Churchill Downs and the Kentucky Derby,” said Bill Mudd, President and Chief Operating Officer of CDI. “SAP is a tremendous global brand that supports our vision to innovate and fuel growth across our businesses. We are excited to have SAP join our iconic brand at the 150th running of the Kentucky Derby on the first Saturday in May.”

The partnership also includes naming rights for the SAP Starting Gate Suites and designation as the presenting partner of the Kentucky Derby and Churchill Downs mobile applications.

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