The Breeders' Cup debuted branded face masks Thursday, currently available for pre-order at BreedersCupShop.com. The masks feature the brand's signature horsehead profile printed with its traditional purple background. All proceeds will be donated to Breeders' Cup Charities for COVID-19 relief efforts. One face mask can be pre-ordered for $15 or a pack of three masks for $25, and each purchase will arrive with disposable filters. Each reusable face mask features an elastic band and an interior pouch for anti-dust filters.
“As the world continues to adapt to the new normal, it has become readily apparent that wearing facial coveringsin public remains a crucial part of flattening the curve,” said Drew Fleming, President and CEO of Breeders' Cup. “Promoting health and safety has always been the Breeders' Cup's foremost priority, and we hope to encourage people to band together and take precautionary measures to fight the virus with our new face masks while simultaneously showcasing their enthusiasm for our brand and everything it stands for.”