Brady to Partner With Repole In NOBULL

Tom Brady | Getty Images

Tom Brady's TB12 and Brady Brand–a line of fitness supplements and athletic apparel–will merge with Mike Repole's NOBULL footwear and apparel brand, creating one company operating under the NOBULL brand, according to new posted on the NOBULL website Tuesday morning.

The company will offer footwear, apparel, and nutrition products, and Brady will become NOBULL's second-largest shareholder, according to CNBC.

“TB12 and NOBULL Footwear & Apparel have merged to create one company dedicated to help you improve mentally, emotionally, and physically,” according to the statement on the website. “Tom Brady is no stranger to the NOBULL mentality; on and off the field he has always been focused on making himself better every day.  The two brands have come together to provide the right tools to help everyone reach their full potential. Exceptional training footwear and apparel, uncompromising nutrition, and a healthy obsession with getting better every day-that's what TB12 and NOBULL's all about.”

Repole and Brady, widely regarded as the best NFL quarterback of all time, reportedly met at the Kentucky Derby several years ago, where Repole is expected to be represented in 2024 by his Champion Two-Year-Old Fierceness (City of Light).

Repole, one of the sport's largest owners and a veteran in the beverage business, bought a majority stake in NOBULL in July, 2023.

“We both have enough humility to understand that this is tough and will be a big challenge,” Brady said in a video interview with Sportico Tuesday morning. “But we have some tremendous teams that are already in place that are excited for the challenge. Neither of us have backed down from a challenge a day in our life, and we don't plan on it anytime soon.”

“This is going to be incredibly fun but also an emotional opportunity for us to give back,” Repole said in the same interview. “We have some great teams. I didn't do what I did alone, and neither did Tom. Now we're making it a NoBull family. We're going to influence as many people as we can.”

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