At the Races has once again secured all UK and Irish broadcasting and betting rights, as well as international online streaming and betting rights to several further territories, to the 2016 Breeders' Cup World Championships Nov. 5 and 6 at Santa Anita. At The Races, which last year recorded a total audience of 457,000 for Breeders' Cup Saturday, will acquire licensed betting shop rights for the Breeders' Cup for the first time as part of the agreement.
Matthew Imi, chief executive of At The Races, said, “The Breeders' Cup continues to be an exceptional sports event and a genuine showcase for Thoroughbred horse racing across the world. Along with regular updates and reports on the Challenge Series we are proud to bring the Breeders' Cup to life for viewers across our platform.”
Craig Fravel, president and CEO of Breeders' Cup Limited, said, “At The Races has been a great media partner for several years in the UK and Ireland and we are delighted to be extending our agreement. Their coverage and promotional support across a range of channels is something we really value, not just for the event itself but for our sponsor partners.”
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