Amplify to Promote Racing to Next Generation


Amplify, which builds on the Kentucky Thoroughbred Association's Vision 2020 program, has been launched with the aim of providing a platform to connect people enthusiastic about careers in racing with resources, mentors, and actionable opportunities within the sport.

“The KTA-KTOB marketing committee met a year ago about the next iteration of Vision 2020, which began within the organization in 2009 and looked to engage the youth of the industry,” said board member Jason Litt. “Vision 2020 held lectures and discussions with industry leaders. We want to build on that ambition to engage youth and empower them to actively participate in building the sport's future.”

The grassroots program is driven by volunteer leaders Annise Montplaisir, a 23-year-old trainee in Godolphin Flying Start, and Madison Scott, 25, of Solis/Litt Bloodstock.

The group is open to those aged 30 and under and will draw on the existing pool of industry participants to coordinate events, generate content, reach out to the public and open doors into the sport for a younger demographic.

“The organization operates by channeling the energy and commitment of young professionals in racing,” said Montplaisir. “We understand the dedication it takes to embark on a career with Thoroughbreds and expect this same passion to translate into an eagerness to help with Amplify. There are many outreach initiatives within racing like Horse Country, Godolphin Flying Start, the Retired Racehorse Project and Keeneland's College Scholarship Day. This organization will magnify positive work already being accomplished.”

Scott added, “Mentoring will be a key part of fulfilling the mission. I cannot stress what a crucial role mentoring can serve in someone choosing to get involved in racing. Guidance received from the people at Three Chimneys Farm as a teenager is the reason I am here. Kentucky is the logical starting point for Amplify as we have numerous resources to utilize before expanding. The KTA-KTOB and its mission of identifying solutions to protect and promote the Thoroughbred industry coincides with Amplify's aims; they will be a key partner.”

On June 5 and June 11, Amplify hosted 31 4-H Horse Program students and their families on Central Kentucky farms. Click here to view a video of the event.

“Exposing developing minds to Kentucky's signature industry is important for the prosperity of our state,” said Price Bell, a KTA-KTOB board member, in addition to his role at Mill Ridge Farm and Horse Country. “We want to protect, promote and connect this incredible industry with those interested and passionate. There are a multitude of opportunities within our sport whether it be with a horse, camera, lab equipment, rasp, microphone, or any other job our industry touches. It is our responsibility to open doors and help people walk through.”

To learn more about Amplify, contact [email protected].


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