NFL

The New York Racing Association, Inc. (NYRA) has appointed Katie Keenan as the new Senior Vice President and Chief Experience Officer (CXO), the track said in a Wednesday release. Keenan is a global live event and venue operations executive with two decades of sports industry experience. Prior to joining NYRA, she was Vice President for Live Events & Operations at the National Football League (NFL), where she led the planning and delivery of the NFL's marquee events including the Super Bowl, NFL Draft, and NFL International Series Games. As CXO,...

Horse racing frequently talks about the importance of fan building, ownership development and growing our workforce. But imagine if the leading organizations in Thoroughbred racing truly joined forces to invest in tomorrow's fans, workforce, and owners. That's exactly what the golf industry did in 1997. The USGA, LPGA, Masters Tournament, PGA of America, and PGA TOUR collaborated to launch First Tee, a youth development non-profit with a mission to make golf accessible and affordable for all children. The USGA alone committed $3 million in the program's first three years--an amount...

The Governor of Kentucky, Andy Beshear, placed the first in-person sports wager at Churchill Downs, the Kentucky Public Protection Cabinet said in a release Thursday morning. The bet was a $20 parlay on the win "over" for the University of Kentucky and University of Louisville football teams, and the "under" for Duke University's squad. "Today is a great day to celebrate and have a little bit of fun doing so," said Gov. Beshear. "It has taken many years to get here, but sports wagering is finally a reality in Kentucky....

   This month's column focuses on messaging and the importance of a clear communication strategy as a crucial element to successfully promote and grow a sport. In the U.S., the NFL sits atop the sports apex and, similar to racing, the league has had to address a variety of controversial issues that challenged the integrity and popularity of the sport.    After graduating from the University of Virginia, my roommate, Alex Riethmiller, and I decided to embark on careers in Sports Business. While my first job was producing events for...

ALICIA HUGHES, Director of NTRA Communications  As a person of color in this sport, this is a topic that is extremely personal. This is my life. When you talk about what racing can do to be more diverse, in my mind, racing needs to start by acknowledging the issue of a lack of diversity in positions of power and influence. That is something that we have yet to do. I have pulled transcripts from symposiums and round tables, but there has been no discussion. The issue of the lack of...

Parx-based sophomore Monday Morning Qb (Imagining) is under consideration for Aqueduct's nine-furlong GIII Withers S. Feb. 1, which carries with it GI Kentucky Derby qualifying points. Second behind Saturday's impressive Gulfstream allowance winner Ny Traffic (Cross Traffic) in a Bensalem maiden special weight Oct. 12, the Butch Reid trainee earned an 85 Beyer Speed Figure when graduating back at that venue Nov. 16. He handled his first foray into stakes company with aplomb, taking Laurel's Heft S. over seven panels. "He was kind of tired, it was a big step...