Netflix-style

Royal Ascot is the focus of a new cinematic, Netflix-style brand campaign (click here to view) to promote the iconic racemeeting, held at Ascot Racecourse from June 16-20, 2020. Created by independent creative agency isobel, the campaign invites us all to 'Be Part of the Drama.' Ascot and isobel partnered with production company Chief and director Yoni Weisberg to develop the concept-two racegoers meet at one of the highlight events on the annual social calendar. Jockey Hayley Turner, who became the second female ever to ride a Royal Ascot winner,...