Cornett Group

If there are two sports whose paths have mirrored each other historically, it would be baseball and horse racing in America. Both are tradition-driven and both enjoyed prominence for decades. And both recently have dealt with challenges, scandals and declining interest. One sport though has chosen to embrace innovation. Baseball has developed multiple changes over several years as they fought to gain fan, media and sponsor revenue. To our credit, racing has innovated in several spaces, specifically health and safety, but not so much in product presentation. The last major...