Horse Racing Ireland Growing Engagement With Younger Fans

Horse Racing Ireland (HRI) have reported increased attendances at Irish horse racing fixtures in the past year, in part due to growing engagement with younger fans. According to research conducted by the Red C Horse Racing Ireland Tracker, involving over 1,000 interviews between February 8-14, 45% of people aged 18 to 34 attended a race day in 2023, up from 40% the previous year. Other notable results were as follows: 46% of 18-34s are interested in attending future horse racing fixtures - an increase of 13% 38% of 18-34s plan...

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