The 2021 Irish Thoroughbred Marketing Irish Stallion Trail will be held virtually due to the ongoing COVID-19 pandemic, ITM announced on Wednesday. Instead, the event has been branded the ITM Irish Stallion Showcase, a digital and media event highlighting the success and appeal of Irish stallion farms. There will be videos from a range of Irish stallion farms, social media content, and an ad campaign which will be released from mid-December 2020, with a concentrated period of content going out from Jan. 11-16.
“The ITM Irish Stallion Trail has become an annual fixture for breeders and racing fans alike,” said ITM Marketing Executive Alex Cairns. “Unfortunately the ongoing COVID-19 pandemic means Irish stallion farms will not be able to open their doors for the Trail in January 2021. The content produced for the ITM Irish Stallion Showcase will allow us to communicate the success of Irish stallion farms through alternative means. We look forward to celebrating the outstanding work of Ireland's world-leading stallion farms.”