ITM

The 2021 Irish Thoroughbred Marketing Irish Stallion Trail will be held virtually due to the ongoing COVID-19 pandemic, ITM announced on Wednesday. Instead, the event has been branded the ITM Irish Stallion Showcase, a digital and media event highlighting the success and appeal of Irish stallion farms. There will be videos from a range of Irish stallion farms, social media content, and an ad campaign which will be released from mid-December 2020, with a concentrated period of content going out from Jan. 11-16. "The ITM Irish Stallion Trail has become...

The Irish Thoroughbred Breeze-Up Marketing Support Scheme was launched by ITM on Wednesday.  Consisting of a €30 financial contribution per horse toward the cost of pre-sale confirmation videos and digital content, the idea is to assist Irish breeze-up consignors with digitally marketing their stock. The contribution is available for those breeze-up consignors that engage the services of a recognised professional videographer to create video and photo content that complies with pre-set standards relation to quality and content. The €30/horse contibution will be paid to the relevant videographer, on behalf of...

In an ordinary year, the breeze-up consignors, just like any trainer targeting a race, would have a sale date in mind for each horse under their care and work backwards from that date in tailoring the horses' preparation. This year, of course, is anything but ordinary. Along with sweeping date changes to the breeze-up sales calendar, auctions have either been relocated or, in the case of the Osarus Breeze-up, will be held solely online. Goffs UK and Arqana have taken the sensible approach of moving sales that were due to...