The Irish Thoroughbred Breeze-Up Marketing Support Scheme was launched by ITM on Wednesday. Consisting of a €30 financial contribution per horse toward the cost of pre-sale confirmation videos and digital content, the idea is to assist Irish breeze-up consignors with digitally marketing their stock. The contribution is available for those breeze-up consignors that engage the services of a recognised professional videographer to create video and photo content that complies with pre-set standards relation to quality and content. The €30/horse contibution will be paid to the relevant videographer, on behalf of the consignor, upon receipt of a completed application form.
“The importance of the breeze-up market to the industry as a whole cannot be overestimated,” said ITM's Sile Hayes. “In these times of restricted travel and increased public health measures, ITM is seeking to assist this pivotal sector by lending its support to breeze-up consignors' digital marketing efforts.”