The New York Racing Association (NYRA) has formed a partnership with ReplyBuy, a platform for messaging-enabled commerce that provides businesses with a variety of services, it was announced Friday. The partnership will allow for a new form of fan engagement and ease of purchasing. ReplyBuy will serve as a personal concierge for registered members, and purchases can be completed by a text message response.
“This is an exciting partnership for NYRA, providing our guests with another creative user-friendly way to enjoy our world class racing and hospitality,” said NYRA Senior Vice President and Chief Experience Officer Lynn LaRocca. “With this technology, our fans will be able to easily buy tickets, allowing them more time to experience historic Saratoga Race Course and beautiful Belmont Park .”
Registration is available by visiting the NYRA/ReplyBuy website or by texting 'NYRA' to 20123 to setup a secure account. Those who confirm their invite will be entered to a party for the “At The Rail Pavilion” in Saratoga on Aug 13th.
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