Longines, in addition to being Ascot’s official timekeeper, is now an Official Partner of the racecourse, joining QIPCO and Gigaset. The partnership will include use of the Longines logo on the grandstand and permanent on-course and off-course branding throughout the year. Existing individual race sponsorships will remain in place, and the connections of any horse that breaks a track record at the course will receive Longines timepieces.
Juliet Slot, Chief Commercial Officer at Ascot, said, “We are delighted that Longines are further deepening their relationship with Ascot as our Official Partner, joining QIPCO and Gigaset. We have worked with Longines closely for over 10 years as our Official Timekeeper and Watch and now are very excited to be the showcase venue for their World Class Timing system which we look forward to launching this year. We are proud to be able to showcase the Longines brand, which reflects our values.”