Buff Bradley to Join Keeneland Sales Team


Buff Bradley | Coady

Former trainer William “Buff” Bradley, known in particular for his work with two-time champion Groupie Doll (Bowman's Band), GISWs Brass Hat (Prized) and Divisidero (Kitten's Joy), and charismatic MGSW The Player (Street Hero), has been named Associate of Sales Development for Keeneland. The newly created position will concentrate on sales of breeding stock and horses of racing age. Bradley will officially begin his new role Feb. 28.

“We are excited to have Buff join the Keeneland sales team to further strengthen our outreach to horsemen and their participation in our sales,” said Keeneland Vice President of Sales Tony Lacy. “Buff has tremendous experience as a breeder, owner, and trainer and has gained the respect of a broad range of people in the industry, both professionally and personally.”

Bradley, who quietly retired last year, is originally from Frankfort, Kentucky, but now lives in Louisville. He conditioned the earners of more than $19.2 million from 1993-2021 and his former runner Brass Hat–a homebred for his late father, Fred–lives at his Indian Ridge Farm in Frankfort.

“I am grateful for the opportunity to join Keeneland and be part of a place that always has been special to my family and me,” said Bradley. “I was nine in 1972 when I came to the races for the first time with my parents and saw my dad's filly You're Worth win. In the mid-1990s at Keeneland's September Yearling Sale, my dad bought two fillies who became the dams of Brass Hat and Groupie Doll. As a trainer, I was so proud each time I won a stakes here with our family's horses.”

Bradley has three children: daughters Kory (26) and Jett (19), and son Drew (23). He will join a Keeneland Sales team that includes Lacy, Director of Sales Operations Cormac Breathnach, Director of Racing and Sales Administration Ashley Whalen, Director of Sales Development Mark Maronde, Assistant Director of Sales Analytics Chip McGaughey, Assistant Director of Sales Operations Dean Roethemeier, and Assistant Director of Sales Development Kyle Wilson.

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