American racing picture, data and betting service provider XB Net has teamed with European sportsbook property VBET to provide a daily schedule of content from the over 50 North American tracks it services.
Simon Fraser, senior vice president of international at XB Net, said, “It's a welcome boost to announce this new distribution deal with VBET, an emerging force on the European scene after a suite of high-profile partnerships. Their support in bringing live North American racing to an active, recreational client base will help us organically grow the influence of our bespoke betting products. It's a great validation of all the XB Net team's hard work over the past 12 months.
“North American racing enjoys peak recreational alignment after the close of Europe's daily domestic cards, and we're delighted to report that levels of engagement and retention are surging during these key evening segments.”
Artur Manasaryan, regional director of VBET UK, added, “We're thrilled to partner with XB Net, whose one-stop racing services instantly illuminated the thrill of North American racing to our customers at the Breeders' Cup last month, generating new revenue streams and record turnover. As live sport tries to adapt to an uncertain future, North American racing can consistently and seamlessly plug the gaps in our evening schedule, securing retention at primetime periods. In short, it's already proved a significant factor in increased betting activity and engagement.”
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