1/ST CONTENT, a provider of content for North American horse racing, has broadened its international footprint by partnering with America Simulcast, a leading LATAM distributor, the company announced Tuesday. Sportbet, a major operator in the Ecuador space, is already under contract to integrate exclusive data and signals (broadcast and video streaming) from the partnership's content package. This deal has begun with commingling bets into the US pools via Sportbet's retail outlets, before adding fixed-odds betting and online channels in the coming weeks, scaling activity which provides an immediate validation of...