1/ST CONTENT, a provider of content for North American horse racing, has broadened its international footprint by partnering with America Simulcast, a leading LATAM distributor, the company announced Tuesday.
Sportbet, a major operator in the Ecuador space, is already under contract to integrate exclusive data and signals (broadcast and video streaming) from the partnership's content package. This deal has begun with commingling bets into the US pools via Sportbet's retail outlets, before adding fixed-odds betting and online channels in the coming weeks, scaling activity which provides an immediate validation of this forward-thinking America Simulcast collaboration.
Overarchingly, this strategic agreement also grants America Simulcast the rights to distribute signals from all 1/ST CONTENT-participating racetracks in the United States and Canada, alongside Latin America and South America.
The collective aim is to bring the thrill and engagement of North American horse racing to a broader audience in LATAM, fostering a new era of sports entertainment in a patchwork-quilt landscape of many previously under-served racing fans.
“1/ST CONTENT is delighted to establish a strategic relationship with America Simulcast to broaden the international reach of North American racing across LATAM,” said 1/ST CONTENT Senior Vice President Simon Fraser. “Thoroughbred racing already enjoys a storied heritage and strong following across countries like Chile, Uruguay, Brazil, Argentina and Peru, which have produced some high-class thoroughbreds, trainers and, above all, jockeys who have regularly plied their trade in the States as well.”
Javier Pereira, CEO of America Simulcast added: “Our collaboration with 1/ST CONTENT marks a momentous occasion for racing enthusiasts in LATAM. We are excited to be the exclusive distributor of the signals from all racetracks in the United States and Canada, delivering top-notch content to our viewers. This partnership aligns perfectly with our mission to provide premium sports entertainment, and we look forward to a successful journey with 1/ST CONTENT.”
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