Ryan Martin, a graduate of the University of Louisville's Equine Industry Program, was named Content Manager of PM Advertising in Lexington Kentucky, effective Dec. 1, the agency announced Tuesday.
Martin joins PM Advertising after working for the New York Racing Association's media department as Senior Racing Communication Strategist, a position he held for 4 ½ years. Prior to his NYRA tenure, Martin, 30, held other publicity-centered roles at other racetracks such as Churchill Downs, Fair Grounds Race Course, and Arlington Park. Martin is also an elected Vice President of Turf Publicists of America (TPA).
“I am excited to be stepping into a new role in joining the team at PM Advertising,” Martin said. “After spending the past few years watching and covering some of the sport's finest equine athletes during their racing campaigns, I now get to promote some of those same horses during their stallion careers. PM does a great job promoting stallions for farms all over the world, and I'm looking forward to being a driving force alongside Jon and Christine Siegel in promoting such a wide variety of stallions. I also look forward to working closely with some of the best consignors in the industry, advertising their stock during the breeding and yearling sales. It's an honor to be selected to work with such a great team.”
Jon Siegel, Managing Partner of PM Advertising, said, “Ryan came highly recommended by several people that we really trust. Passion for horses is a must for anyone filling this role for us. From what I've seen so far, Ryan has it. I think he will jump right in and have an immediate positive impact on our creative process. Christine and I are thrilled to welcome Ryan to the team and back to the Bluegrass State.”
PM Advertising is an award-winning marketing and advertising agency based in Lexington, Ky. PM Advertising specializes in brand identities, web design, search engine optimization (SEO), social media marketing, print, motion graphics, and commercials.