Officials at the Breeders' Cup announced Friday that Lexus will be the Official Luxury Vehicle and Transportation Partner of the 2020 World Championships, to be held Nov. 6-7 at Keeneland, and will provide participants with exclusive experiences. Breeders' Cup and the luxury automobile company, in partnership with sports management and consulting firm JMI Sports, will provide a fleet of luxury vehicles to squire owners, trainers, breeders, and partners to the track and other relevant areas. The parking lot at Keeneland will be designated as the “Lexus Lot.”
“We are delighted to be partnering with Lexus, one of the world's most premier automobile brands, to provide exclusive experiences for participants and viewers of the 2020 World Championships and reinforce Breeders' Cup as a leading luxury lifestyle event,” said Chris McNamara, Breeders' Cup Senior Vice President, Corporate Partnerships.
The partnership also involves sponsorship of this year's Jockey Cam. The 2020 Breeders' Cup will be the first Thoroughbred racing event in the U.S. to use two Jockey Cams during live competition.
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