Letter to the Editor: Clark Shepherd

Clark Shepherd | Fasig-Tipton

After reading Nick de Meric's letter, I felt a strong urge to add my voice to this crucial discussion. His insights inspired me to write “Public Opinion: Mastering Thoroughbred Racing's Media Plan.” Like many others, I have a deep passion for this sport and am dedicated to its future.

My article takes a deep dive into the powerful role of public opinion in shaping the Thoroughbred racing industry. It's more than just image; it's about how this perception influences everything from policy decisions to consumer and investor confidence. The piece highlights the necessity of having a solid crisis communication plan and the importance of effective storytelling, especially in challenging times.

I also discuss the significance of positive public relations, emphasizing our commitment to horse welfare and the need to celebrate the brighter aspects of racing. The role of digital media in connecting with our audience and maintaining a positive narrative is another key point in the article.

Echoing Nick, it's clear that a strong, coordinated PR strategy is essential. The article presents several strategies we could employ to improve our industry's public image. If you're interested in the full discussion, please feel free to read the article HERE. It offers insights that are vital for anyone invested in the future of our sport.

Thank you, Nick, for igniting this conversation, and to Thoroughbred Daily News for providing a platform for these important discussions. Let's continue to collaborate and ensure our sport is seen in the best possible light.

Kind regards,

Clark Shepherd, Shepherd Equine Advisers

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