First ThoroughBid Sale Set For Sept. 12

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New digital sale platform ThoroughBid will host its first sale on Sept. 12, the company announced on Thursday. Entries will be accepted for the platform through Friday, Sept. 3. ThoroughBid, which is currently a team sponsor in the William Hill Racing League, will kick off their sale at 10 a.m. on Sept. 12, with bidding ending for each lot at two-minute intervals beginning at 6 p.m. In addition, anti-snipe technology will be utilised, so that any bid made in the last minute will extend the auction by an additional two minutes.

Will Kinsey, co-founder of ThoroughBid, said, “The feedback we've had since launching last month has been very encouraging. ThoroughBid's sponsorship of the Racing League has helped raise awareness of what we are doing and it's been great to hear from a range of trainers, owners and breeders who are all interested in being involved in our first sale.

“The first sale falling in mid-September provides everyone with a good opportunity to buy and sell bloodstock. The flexibility of our product means we can setup future sales to suit the needs of the industry rather than sticking to traditional dates.”

Added Andrew Balding, who currently leads the UK Trainers' Championship and is one of Team ThoroughBid's trainers in the Racing League, “Selling horses is always a challenge and a new platform like ThoroughBid is very welcome.

“Not everybody needs to be waiting for the autumn sales and, obviously, income for our owners is very important if they are going to re-invest in time for the yearling sales.”

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