Christopher Farrell, who spent the last three years as bloodstock consultant at Magic Millions, has been appointed to the new role of Flat Sales Executive at Tattersalls Ireland. Farrell, a graduate of University College Dublin and Godolphin Flying Start, will focus on developing the firm's flat sales portfolio and attracting new and existing vendors and buyers to sales at Fairyhouse. His role will have an emphasis on improving the quality of offerings at the Tattersalls Ireland Goresbridge Breeze Up Sale, September Yearling Sale and November Flat Breeding Stock Sale.
From Co. Laois, Farrell has also spent time at Paca Paca Farm in Japan and with Equilume as a sales and marketing executive, which took him to Kentucky, California and Australia.
“Christopher is a superb addition to the Tattersalls Ireland team and will perfectly complement our existing bloodstock personnel and international agents with whom he will work closely,” said Tattersalls Ireland Chief Executive Officer Simon Kerins. “His wide-ranging experience of the international racing and bloodstock industry, together with an exemplary record on the Godolphin Flying Start program and time spent at Magic Millions, makes him the ideal fit for this exciting new position. Christopher has proven success in sourcing top quality sales horses for Magic Millions and a strong background in customer relations which will only enhance the Tattersalls Ireland service to our loyal vendors.”
Farrell added, “I am very excited to take on the new role of Flat Sales Executive at Tattersalls Ireland and I look forward to helping build on the company's impressive progress across their Flat sales portfolio. This is an exciting time to be joining a company with such an illustrious history following the record-breaking sessions at both the Tattersalls Ireland Goresbridge Breeze Up Sale and September Yearling Sale last year. Tattersalls Ireland is led by a forward-thinking team that seeks to provide the best possible service to its valued clients, so it is with great enthusiasm that I take on this new role.”
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