Woodbine Entertainment has appointed experienced sports executive Michael Copeland as its Chief Commercial Officer. Copeland assumes his role with Woodbine Entertainment May 10. Copeland founded and led his own consulting business focused on issues of growth and transformation in sports and entertainment. Prior to that, Copeland was President and Chief Executive Officer of the Toronto Argonauts (2015 to 2018), who under his leadership won a Grey Cup championship in 2017. Before joining the Argos, Copeland was the President and Chief Operating Officer of the Canadian Football League for nearly 10 years (2006 to 2015).
“With a unique opportunity for substantial growth of our business on the horizon, we are excited to add Michael and his wealth of experience to our senior leadership team,” said Jim Lawson, CEO, Woodbine Entertainment. “In addition to his extensive background in sports and business, Michael is a strong, visionary leader, making him an ideal teammate to lead our commercial efforts as we look to realize those opportunities for growth in a rapidly changing sports marketplace in Canada.”
As Chief Commercial Officer, Copeland will oversee business development, digital strategy, marketing, sponsorships, broadcast and customer experience strategy. The Western University law and MBA graduate will also play a significant role as Woodbine Entertainment continues its efforts to participate in the emerging sports betting sector in Canada and embarks on the most exciting and ambitious real estate development project in the country.
Woodbine Entertainment also confirmed that Christina Litz, who held the position of Vice President, Media, Digital, Business and Revenue Development since December 2019, has departed the organization to join True North Sports and Entertainment in Winnipeg as its Chief Brand and Commercial Officer.