public relations

Light Up Racing is pushing back against a New York Times article on horse racing with a message sent to its members Friday. The message reads in part: "A new New York Times article on horse racing has been published, and unfortunately, it follows a familiar pattern: misleading claims, outdated narratives, and a failure to acknowledge the industry's real progress. They frame the industry as reliant on subsidies while overlooking the hundreds of millions it contributes in tax revenue. They call racing a dying sport but ignore the record Kentucky...

by Brian Malloy The initial public forum for Light Up Racing at Fasig-Tipton in Lexington Monday night kicked off the most encouraging effort I've seen in my 44 years in horse racing. Vicky Leonard, the Kiwi PR pro who spearheaded a similar effort in Australia after a spate of tragic accidents in the Melbourne Cup, cogently outlined this grass roots campaign to a packed house and was greeted with thunderous applause. I taught the capstone course in public relations for several years at the University of Kentucky with a systems...